Hair / Vegan & Cruelty-Free Brands


We interviewed the team at Aveda UK to find out a little bit more about the brand. We asked them all about their mission and dived a little deeper into the featured product in January’s Pip Box – the nutriplenish™ Leave-in-Conditioner.

Aveda’s range of products are 100% cruelty-free and vegan, however, it must be noted that Aveda is owned by Estée Lauder Companies a non-cruelty-free parent company. We know lots of people differ in opinion when it comes to supporting a cruelty-free brand that is parent-owned by a non-cruelty-free brand.

Here at The Pip Box, we are happy to support parent-owned brands providing the company in question acts independently from their parent owner. We believe by supporting cruelty-free brands we are showing their parent owners that there is a need, want, and demand for cruelty-free and vegan products, hopefully encouraging them to switch all the brands they own over to cruelty-free production.

aveda nutriplenish leave in conditioner

Keep on reading to find out more about the product inside January’s box…

For anyone who hasn’t used Aveda before, what does the brand stand for?

High performance hair care rooted in nature since 1978. Proudly 100% vegan, people-tested and cruelty-free. Inspired by ancient art of Ayurveda, Aveda’s plant-powered, naturally derived haircare products help you achieve healthy, glossy looking hair. The high-performance formulas are 100% vegan and ingredients are sustainably sourced.

Is the entire brand Vegan and Cruelty-free?

Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.”

Being a cruelty-free brand is an important part of our mission to care for the world we live in and for those we live with, and has been since our founding in 1978.

We strive to set an example for leadership and responsibility of caring, not just in the world of beauty, but around the world.  Our commitment to caring for animals and wildlife reaches far and wide. In fact, we live and breathe it.

The featured product in the January Pip Box is the nutriplenish™ Leave-in-Conditioner, why is this product so special?

The nutriplenish™ Leave-in-Conditioner is vegan without compromise, featuring 94% natural ingredients† and superfoods such as organic pomegranate oil that helps hydrate and revitalise dry, depleted hair and ginger, which has UV filters to help protect hair against the drying effects of the sun.

aveda nutriplenish leave in conditioner

nutriplenish™ instantly replenishes lost moisture and hydrates until your next shampoo. Lightweight leave-in conditioning spray hydrates and replenishes hair for 72 hours while detangling and protecting from thermal styling up to 230° C. Naturally derived UV filter helps protect hair from the drying effects of the sun.

All of our products are manufactured with 100% wind power through renewable energy credits and carbon offsets and our bottles are 100% recyclable.

†From plants, non-petroleum minerals or water.

How should we use the nutriplenish™ Leave-in-Conditioner in our hair care routine?

Shake well. Lightly mist clean, damp hair—or dry hair for added nourishment. Do not rinse. Detangle or style as usual.

Customise usage for all hair types​:

  • For fine to medium hair, apply mid-shaft to ends only.
  • For thick and highly textured hair, apply from roots to ends

Is Aveda a sustainable brand?

aveda mission statement
Photo by AVEDA

Yes. Our mission at AVEDA is to care for the world we live in, from the products we make to the ways in which we give back to society. At AVEDA, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

How can we repurchase Aveda products and do you have a discount code for us to use?

Yes! You can use code PIP20 for 20% off at!

aveda discount code

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