Barely a week goes by before we hear about a new celebrity launching a beauty line or collaboration. Perhaps driven by the success of Fenty and Kat Von D, half of Hollywood seems to want to dip their toe in the beauty industry.
What with all the big launches over the last couple of years, it may be helpful to go through which celebrities have created ranges that have cruelty-free brands and vegan beauty products…
Lady Gaga’s dip into beauty is through her makeup line Haus Laboratories. The brand embodies true Gaga values: that beauty is how you see yourself, is about self-expression and creativity. The products are bright, bold, and long-wearing – definitely makeup you could imagine Gaga wearing herself.
Since the launch in September 2019, all products have been vegan and cruelty-free. Though at the time of writing they have no certifications to add extra assurance.
There’s a charitable element to Gaga’s Haus Laboratories. $1 from every paid transaction on hauslabs.com is donated to The BORN THIS WAY FOUNDATION. The BTWF is a non-profit organization founded by Lady Gaga and her mother Cynthia Germanotta in 2012, with the goal of creating a kinder and braver world by supporting the mental and emotional wellness of young people. You can learn more about the BTWF here.
Kesha collaborated with HipDot to create a cruelty-free and vegan collection: Kesha Rose Makeup. This features a ‘celestial-inspired’ eyeshadow palette containing 12 colours, two double-ended liquid eyeliner pens, and a lipstick and lip gloss duo with ‘colour-changing formula’.
Kesha is an animal-loving vegetarian and even appeared in The Humane Society’s #BeCrueltyFree campaign against animal testing back in 2015 – long before launching her makeup range. Kesha Rose Makeup has also been accepted to the PETAGlobal Beauty Without Bunnies database – giving extra assurance that her products are kind to animals.
Unfortunately, this range hasn’t hit the UK, however, you can shop internationally on HipDot.
Late 2020, Pharrell Williams became the latest celebrity to delve into the beauty world by launching Humanrace Skincare. This brand is a collection of all-gender skincare products created with a focus on health and wellbeing.
Not only are all the formulas vegan, but they’re also Leaping Bunny certified cruelty-free (often considered the ‘gold standard’ of cruelty-free). Additionally, the brand has a huge focus on sustainability: the entire skincare bottle (including the label) is both recyclable and refillable! The skincare lineup is made of two components: the primary bottle and the refill unit. Once you’re done with your product, all you need to do is swap out the old refill for a new one – meaning a lot less waste!
This range has launched with these three key skincare products:
● Rice Powder Cleanser: a powder-to-foam cleanser
● Lotus Enzyme Exfoliator: a triple-acting exfoliator
● Humidifying Cream: a cushioning cream to lock in moisture
florence by mills is made with love by Millie Bobby Brown (a young actress best known for her role in Netflix’s Stranger Things) and the brand is named after her great-grandma. The brand, like her great-grandma, is about embracing yourself and doing what makes you happy. About playing with makeup and rejecting beauty standards. As the actress herself has a lot of younger fans, this clean beauty range is more targeted towards that younger audience.
The Florence by mills brand includes both makeup and skincare, packed in fun, youthful packaging. All Florence by mills products are PETA certified cruelty-free and vegan certified. You can find the brand stocked on Boots, Beauty Bay, and Look Fantastic.
Drew Barrymore’s cosmetics line, Flower Beauty focuses on providing the best quality, most efficacious products at an affordable price. It focuses on fun, easy to wear, everyday makeup, and – although not all the products are vegan – Flower Beauty is cruelty-free.
The company does not conduct, commission, or pay for tests on animals anywhere in the world, and has earned its spot on PETA’s “Beauty Without Bunnies” list of cruelty-free cosmetics companies.
Unfortunately, not all Flower Beauty products are suitable for vegans. Some are though, just double check online before you buy.
You can find Flower Beauty at Superdrug stores or on their website.
2020 saw the release of Selena Gomez’s Rare Beauty brand which promised to uphold ethics and break down unrealistic standards of perfection. Their makeup is made to feel good, without hiding what makes you unique. The products look gorgeous with a luxurious minimal design and all are vegan and PETA certified cruelty free.
This makeup brand includes liquid lipsticks, blushers, eyeliner, and a complexion collection that contains an impressive 48 shades of foundation and concealer to suit all skin tones
The brand says that they have made a conscious effort to limit waste wherever possible – but so far that’s only apparent in the recyclable boxes which are made from responsibly sourced, FSC-certified materials, and printed with water-based ink. Quite a small effort compared to Pharrell’s Humanrace skincare. However Rare Beauty has shared their plan to gradually introduce post-consumer recycled materials into their packaging beginning by late 2021.
Rihanna (grey area)
Rihanna took the world by storm when she launched Fenty. Arguably, it’s her incredible success in the beauty industry that influenced so many other celebrities to launch their own brands. Unfortunately, the question remains, is Fenty Beauty vegan?
Whilst Fenty claims to be cruelty-free, many leading cruelty-free bloggers categorise this brand in the ‘grey area’ – meaning there isn’t enough evidence to either confirm or deny that Fenty is cruelty-free. As ‘cruelty-free’ is not a legal term, it’s important to have the brand validate this claim with a cruelty-free qualification or – at least – answer key questions around animal testing. Fenty has avoided this layer of verification so far.
Additionally, not all of their products are vegan (ie devoid of animal-derived ingredients). A handful of their products may contain ingredients of animal origin, such as beeswax and carmine. For information on specific products, please refer to the Ingredients tab on the product pages.
Possibly the celeb best known for her vegan beauty line, Kat Von D actually no longer owns her old cosmetic brand. Once a namesake, it has since rebranded to KVD Vegan Beauty where the KVD now stands for Kindness, Vegan Beauty + Discovery.
So, whilst this can no longer count as a celebrity beauty range, Kat was the original vegan beauty queen to set up a makeup brand. Plus, she did so long before everyone else in Hollywood decided to cash in on the trend. The makeup line is still made up of the same long-wearing, powerfully pigmented products and is still fully vegan and cruelty-free.